Outline campaign

My campaign is to show the hardship of young carer and the day-to-day task they have to deal with. In my campaign. I will highlight key points of the task a young carer aged 18 and under have to deal with on a day-to-day basis such as cooking, cleaning, medicine dosage and general care for someone with mental illness or a disability.

My main ideas for this campaign is to show that a lot of these young people have to miss out on their childhood to grow up in some cases in a instant to be a parent to the siblings or sometimes their parents. The main achievement of my campaign is to raise awareness of the day-to-day living of a young carer and how they go about doing their job and caring for dare disabled or mentally ill loved one.

I will mainly be using child cartoons and animations to illustrate my point for example the TV show Mr Benn from where a character go  a costume shop and put on a different costume which transports Him into the lives of the costume he have put on. Using the idea that an young carer has to play multiple role in their life to carer for their loved one I will be able to show in a small amount of time  how the choice of a simple young person help another life on a big scale.

I will brake down this 1 one minute piece into two peace of 30 seconds pieces to be used for a youtube ad campaign I am brake It down because of how youtube ad work and because after must ad on youtube you can skip them after 5 sector so writing the first four ad to keep into a 30 seconds pieces allow me to interest people to research more into young carer and why they do such jobs and roles with some and no thanks of anyone. With this method I will be able to draw awareness and interest towards my campaign as a lot of people that I am targeting aged 24 to 46 Plus watch YouTube videos for various things such as cooking tutorials and how to make videos.